Claudia is Creative Director for Lifestyle Trends, delivering cultural, behavioral and conceptual global and regional forecasts. Next to this she is also leading the Philips Design global research team specialized in lifestyle and cultural trends. Claudia graduated in 1995 as a bachelor ‘Man & Identity’ at the Design Academy in Eindhoven, The Netherlands. She completed her internship at Lidewij Edelkoort’s Studio in Paris, one of the most established trend agencies in the world. After working as a freelancer, designing patterns and fashion accessories for several clothing brands she started at Philips Design in 1997.
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